Nexstera
Tech

Introduction

How might we build investor trust while educating the public about battery safety?

Every year, lithium-ion batteries hiding in waste streams cause hundreds of facility fires, costing millions. Nexstera Tech built Pyrotack, an AI system that detects these batteries before they ignite. The technology worked. But nobody outside the founding team understood why it mattered.

My role: UX designer. Owned the Investor and Education pages end-to-end: competitive analysis, journey mapping, wireframing, visual design, prototyping, and usability testing.

Their website read like an engineering spec sheet: dense, unfocused, and missing the human stakes. No investor page, no educational content, no reason for a first-time visitor to care. For a startup that needed funding to survive, this was an existential gap.

Following the redesign, Nexstera secured $65,000 in seed funding and saw a 120% increase in investor engagement. The founding team attributed the improved investor interest to the clarity of the redesigned platform.

Problem Identification

A brilliant product
nobody could explain.

Nexstera had real technology solving a real problem, but their digital presence worked against them. I tried to answer one question: "If I were an investor landing here for the first time, would I understand what this company does within 30 seconds?" The answer was no.

The site buried its value proposition under jargon, had no investor pathway, and offered nothing to educate visitors about why battery fires matter. Three critical gaps stood out:

User Research

I assumed investors wanted data.
They actually wanted a story.

My initial hypothesis: investors want metrics, traction data, and technical proof. But journey mapping and think-aloud sessions revealed something unexpected. Investors dropped off not because they lacked information, but because they couldn't find a reason to care. The emotional hook was missing. This shifted my approach from "present data clearly" to "tell a story that makes data meaningful."

Competitive Landscape

I analyzed 6 companies in the battery and sustainability space to understand what effective digital presence looks like in this sector.

Key Opportunities from the Audit

Key Insights

Three findings that changed
the direction of this project.

Design Process

The first version was wrong.
That's how I knew it was working.

My initial wireframes tried to do too much: cramming investor data, educational content, and product details onto a single page. During a workshop, the CEO pointed out we were recreating the exact problem we'd identified: information overload with no clear journey. I separated the experience into distinct pages, each with a single purpose and a clear next step.

Design Decisions

Three trade-offs that shaped
the redesign.

Most of the design work was straightforward. These three were the moments where two defensible directions pointed in opposite ways, and the choice mattered more than the polish.

Design System

Building a consistent
visual language.

A modular system of colors and typography grounded in Nexstera's sustainability mission: ensuring visual consistency across every page and component.

Solution

Introducing Nexstera Tech's
new website.

Each page now has a single job: the homepage builds emotional urgency, the investor page converts interest into meetings, and the education hub positions Nexstera as a thought leader. Every decision traces back to research.