UX Design · Website Redesign · Climate Tech
Designed a website for a lithium-ion battery AI startup — helping secure $65K in seed funding and a 120% increase in investor engagement.
Introduction
Nexstera Tech is a climate-tech startup using AI to detect lithium-ion batteries in waste facilities, reducing fire risk and improving safety. Their AI product, Pyrotack, identifies batteries before they cause harm in processing facilities.
As a UX Designer, I contributed to ideation and design system development, and owned the Education & Investor page — shaping how Nexstera communicates its mission, credibility, and business value. I worked closely with designers, project managers, and Nexstera's founding team to align design decisions with funding and growth goals.
My final design contributed to $65,000 in seed funding and a significant increase in investor engagement.
Problem Identification
Improper disposal of lithium-ion batteries in waste facilities leads to fires, equipment damage, and millions of dollars in losses annually — posing serious safety, environmental, and financial risks. As lithium-ion batteries become increasingly common, waste management systems struggle to reliably detect and remove them.
Nexstera addresses this with Pyrotack, but as an early-stage startup, they faced the challenge of communicating complex technology in a way that builds investor trust while remaining accessible to the public. Their existing site struggled in three critical areas:
User Research
To empathize with the target users, I deployed three research methods to understand both investor expectations and the experience of a curious first-time visitor.
I analyzed 6 companies in the battery and sustainability space to understand what effective digital presence looks like in this sector.
Key Insights
Design Process
I started transforming concepts into tangible ideas — exploring features, refining layouts, and iterating through sketches. I built low, mid, and high fidelity wireframes in Figma, adding new pages including Product, Education, FAQ, Investor, and Contact.
Solution
A modern, investor-ready platform designed to balance technical depth, clarity, and credibility — creating a seamless experience for both investors and the general public.
Impact
The redesigned experience significantly improved brand credibility, investor confidence, and storytelling clarity — with outcomes that directly supported Nexstera's funding goals.
Reflection
Working on Nexstera was an incredible experience, and I'm especially proud of owning the Investor page design, which had tangible real-world impact by helping secure funding.
Leading the Investor and Education page design while collaborating with designers, project managers, and the Nexstera founding team taught me a lot about aligning design decisions with business goals. The Nexstera team described the launch as a "monumental step toward attracting investors and global interest."
The next phase is to transition the design into a live website using Webflow, expanding reach and making the platform fully interactive. Given more time, I'd invest further in user testing across both investor and public-facing audiences.