Nexstera
Tech

Problem Identification

A brilliant product
nobody could explain.

The technology worked. The website made sure no investor understood why it mattered.

Every year, lithium-ion batteries hidden in waste streams cause hundreds of facility fires costing millions. Nexstera Tech built Pyrotack, an AI system that detects these batteries before they ignite. The technology worked, but nobody outside the founding team understood why it mattered. The site read like an engineering spec sheet: dense, jargon-heavy, no investor pathway, and no reason for a first-time visitor to care.

My role: UX designer. Owned the Investor and Education pages end-to-end: competitive analysis, journey mapping, wireframing, visual design, prototyping, and usability testing.

I asked one question: "If I were an investor landing here for the first time, would I understand what this company does within 30 seconds?" The answer was no. Three critical gaps stood out:

User Research

I assumed investors wanted data.
They actually wanted a story.

My hypothesis was that investors want metrics, traction data, and technical proof. Journey mapping and think-aloud sessions proved otherwise: investors dropped off not because they lacked information, but because they couldn't find a reason to care. That shifted my approach from presenting data clearly to telling a story that makes the data matter.

Competitive Landscape

I analyzed 6 companies in the battery and sustainability space to understand what effective digital presence looks like in this sector. The four below stood out as reference points.

Key Insights

Three findings that changed
the direction of this project.

Investors didn't feel the stakes, had no path to a conversation, and read polish as credibility.

Design Process

The first version was wrong.
That's how I knew it was working.

The fix was splitting one overloaded page into focused, single-purpose ones.

My first wireframes tried to do too much, cramming investor data, education, and product detail onto one page. The sketches and mid-fidelity frames below are where I worked that out.

Design Decisions

The trade-offs behind
the redesign.

Three moments where two defensible directions pointed opposite ways, and the choice mattered more than the polish.

Scope

What I chose not to build.

Eight weeks and a seed-stage budget meant every hour spent on one feature was an hour taken from the raise. The journey maps surfaced more opportunities than the timeline could hold, so I ranked them against a single test: does this move an investor closer to a meeting? Three promising ideas failed that test, and waited for a later version.

Design System & Handoff

A visual language the team could actually build.

Because the founders would maintain the site themselves, I designed for handoff from the first component.

I built a modular system of colors and typography grounded in Nexstera's sustainability mission: reusable blocks and tokens the team could recombine in Webflow without redrawing anything.

Solution

Introducing Nexstera Tech's
new website.

Each page now has one job, one audience, one next step.

The homepage builds emotional urgency, the investor page converts interest into meetings, and the education hub positions Nexstera as a thought leader. Every decision traces back to research.